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GumGum Snags Media Exec For Advisory Board

socalTECH

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum said it has appointed Carl Fremont, the Global Chief Digital Officer at MEC, which it says is one of the world''s largest media agency networks, to its advisory board.

Media 164
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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I'd rather invest time investing in social media to drive traffic to our site.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

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The Amazing Power of Deflationary Economics for Startups

Both Sides of the Table

Google – They have led the deflationary pressure on advertising, bringing whole industries into chaos. This has particularly hurt the print media businesses that can no longer charge enough to pay for editorial, printing & distribution. They are bringing deflationary economics to local advertising. All deflationary.

Startup 386