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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. So it only makes sense that the Facebook mobile app has been an enormous success. Yeah, right.

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands. By allowing advertisers to purchase ads across a cadre of YouTubers, Internet TV networks can achieve their efficiency and reach goals. I got the power.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. mobile, locations, layering of services, data management, portability & more]. Social Networking is Becoming Mobile. The most obvious change is that now social networks become mobile & “location aware.&# The highest profile brand in this space is FourSquare.

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Go West Young Men: Winklevoss Twins Buy $18M L.A. Mansion To Dive Into SoCal Tech Scene

SoCal Delicious

Advertise Here. Advertise Here. Enterprise. Smartphones. Digital Cameras. Headphones. CrunchBase. Hot topics. Zuckerberg Interview. Go West Young Men: Winklevoss Twins Buy $18M L.A. Mansion To Dive Into SoCal Tech Scene. « previous story Fashion-Focused Kaleidoscope App Readies Personalized Shopping & Recommendations.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. mobile, locations, layering of services, data management, portability & more]. billion in annual subscription revenues not including advertising or eCommerce). Social Networking is Becoming Mobile: FourSquare and Skout. cheap accessible digital hardware].

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 A better social Web on mobile devices. Dion Hinchcliffe Get Enterprise Web 2.0

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