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Outcast Links With ECOtality On Advertising Network

socalTECH

Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations. Financial details of the link between the companies was not disclosed.

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Outcast Inks Deal With NFL Network

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Santa Monica-based Outcast , the operator of those ubiquitous, video advertising screens at gas stations, reported today that it has inked a deal with the NFL Network. READ MORE>>.

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Out of Home Advertising Firms Merge

socalTECH

Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. The new, merged company will be headquartered in Santa Monica. and McDonald's.

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Outcast, PumpTop TV Launch Combined Joint Venture

socalTECH

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

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Outcast In Content Deals with CBS, CNET, HGTV

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Santa Monica-based Outcast , an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Outcast runs a network of digital displays at gas stations, which feature both content and advertising. The firm says it now has 12,600 of its screens deployed.

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Outcast Expands To New York

socalTECH

Santa Monica-based Outcast , a privately held provider of out-of-home advertising networks, said Thursday that the firm is expanding its network to New York. Outcast said its Fuelcast Network--an ad network which goes to gas stations--will expand to New York, bringing its number of locations to more than 900.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.