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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising

Advertising Invest RSS CPC

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Advertising is all about getting the most results for the least cost.

Paid Search

Paid Search PPC Organization SEO

Advertising Wants to be Measurable – An Investment Thesis

Startups Stick with Organic vs Paid Search Results

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