Advertising Organization Product Web 2.0 
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
Both Sides of the Table
DECEMBER 5, 2010
What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. We all wanted intros.
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Both Sides of the Table
SEPTEMBER 16, 2009
We typically committed to building “missing&# features and therefore steered off of our MVP (minimum viable product). And when things didn’t go perfectly these organizations had huge leverage over us. Some companies / products are designed for large organizations from day 1. Have a product for online backups?
Frank Addante
MAY 24, 2007
Under Process, Over Deliver So, you need to develop a product? ► 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Build a SWAT team 3. Zondigo, Inc.
Frank Addante
DECEMBER 5, 2006
Under Process, Over Deliver So, you need to develop a product? ▼ 2006 (20) ▼ December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Build a SWAT team 3. Zondigo, Inc.
Frank Addante
JANUARY 23, 2007
Under Process, Over Deliver So, you need to develop a product? ► 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: So, you need to develop a product?
Frank Addante
APRIL 16, 2007
Under Process, Over Deliver So, you need to develop a product? ► 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Build a SWAT team 3. Zondigo, Inc.
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