Pour And Stir II – Managing Your Cost Per Customer
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise.
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