InfoChachkie

JULY 23, 2012

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive.

Marketing 233

Marketing Blogging Startup Venture Capital 233

socalTECH

MAY 5, 2009

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. Lots of them are in the apparel space.

Venture Capital 113

Venture Capital SEM Commerce Email 113

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164