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HG Insights Ties With LinkedIn

socalTECH

Santa Barbara-based HG Insights , which provides analytics around technology installs, IT spend, and contracts, says it has tied with LinkedIn with a new product, HG for LinkedIn. Pricing on the new product was not announced. READ MORE>>.

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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124
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RingRevenue Inks Partnership With Pepperjam

socalTECH

Santa Barbara-based RingRevenue , the pay-per-call technology provider to the affiliate marketing industry, has inked a partnership with Pepperjam Network , an online performance marketing firm owned by GSI Commerce. RingRevenue develops pay-per-call technology, which can track the source of phone calls to merchants.

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RingRevenue Sees Traction In Financial Services

socalTECH

Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. The firm's pay-per-call tracking platforms are used in the affiliate marketing industry, to track the source of telephone calls and leads.

Services 189
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Interview with Jordan Glazier, Wildfire Systems

socalTECH

And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. Yet, the ways that enterprises and businesses are monetizing that user interaction is sort of archaic, compared to the evolution of the technology.

San Diego 159
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Call tracking isn’t new, but the way that we’ve built it into our platform is. Who do you view as your biggest competition? You’re right.

Marketing 209
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Interview with Jason Lehmbeck, Datapop

socalTECH

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. What our technology platform does, is determines what about a marketer's offers that will matter to the consumer. Search Marketing.

Yahoo 171