Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Ever use an online messaging service like Kik, MessageMe or such? Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

AUGUST 16, 2013

He''s now transforming Luxury Link (www.luxurylink.com), a local luxury vacation travel company, and ramping up the service in a world where online travel marketplaces (HomeAway, AirBNB, and others) have been growing like crazy. We grew our SEM and improved our ROI. You get access to luxury at a discount price.

Pricing 256

Pricing Sites Marketing SEM 256

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Smart investors think a lot about what we call “unit economics” or what is the economics of service one customers.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He said it was better than the Yellow Pages because he would provide pricing transparency. Yes, long before Yelp or any similar service.

Competition 350

Competition Idealab Product CitySearch 350