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Outcast, PumpTop TV Launch Combined Joint Venture

socalTECH

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Docstoc's Jason Nazar Talks About DocStore

socalTECH

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. Do you screen all of the documents on the marketplace, or how does that work? Jason Nazar: We screen the profiles, but we don't screen the content.

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Ophir Tanz | GumGum, Images, Ads and More

Tech Zulu Event

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

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Gene Dolgoff's 3D Vision: Using Crowdfunding To Turn the World 3D

socalTECH

Santa Monica-based Fundable (www.fundable.com) is a newly launched, crowdfunding site which is headed by local entrepreneur Wil Shroter. Because we want to get into production, marketing, and sales, right now we're listing on Fundable.com. I was doing that until 1995. There also automatic converters.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

The reduction in screen size has made the economic model of Internet advertising totally inefficient. It’s funny but recently I was at the CornerstoneOnDemand conference in Santa Monica. So I send Byron any SaaS investment I do at the earliest stage where I know we’ve nailed product / market fit.

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