L.A. Business Journal

OCTOBER 25, 2018

the Santa Monica-based digital advertising software developer, announced Oct. Pathmatics Inc., 25 a $3 million investment from British marketing agency Mintel Group Ltd.

Santa Monica 100

Santa Monica Product Advertising Software Development 100

Tech.Co

MAY 12, 2016

Do you struggle connecting with your users or gathering mission critical data that will determine your products success? The users that will do your word of mouth advertising and evangelize your product. The users that will do your word of mouth advertising and evangelize your product.

Santa Monica 70

Santa Monica Startup Advertising Customer 70

socalTECH

APRIL 29, 2021

Santa Monica-based contextual advertising technology developer GumGum said earlier this month tht it raised $75M in an investment round from Goldman Sachs Growth. As part of the funding, Holger Staude of Goldman Sachs Growth will join GumGum's board of directors.

Santa Monica 113

Santa Monica Advertising Invest Funding 113

socalTECH

MAY 29, 2019

Santa Monica-based GumGum , which develops artificial intelligence-driven advertising software, has partnered with ad safety firm White Ops , to provide anti-fraud protection to GumGum's programmatic advertising exchange, the two said this morning. Terms of the deal between the companies were not announced.

Artificial Inteligence 113

Artificial Inteligence Santa Monica Advertising Web 113

socalTECH

JULY 13, 2010

Santa Monica-based Activision Blizzard announced today that it has named Eric Hirschberg as CEO of its Activision Publishing arm. Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative Officer for the last 13 years. READ MORE>>.

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Activision Advertising Santa Monica Content 154

socalTECH

OCTOBER 30, 2017

Amazon Studios , the content production arm of Amazon , says it is planning a move to Culver City from its location in Santa Monica. According to Amazon, it currently has more than 700 employees in Santa Monica. According to Amazon, it currently has more than 700 employees in Santa Monica.

Culver City 124

Culver City Santa Monica Advertising Content 124

socalTECH

JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. pulpo media entravision merger acquisition television radio online advertising siemer'

Media 173

Media Santa Monica Advertising Acquisition 173

socalTECH

APRIL 9, 2018

Santa Monica- and Mexico-based Flyr , a startup developing video advertising templates specifically designed for the iPhone and iPad, says it has upped its funding to $6M in total for the company. Flyr said its software and products democratizes production of TV-quality advertisement for iPhone and iPad users worldwide.

Template 100

Template Software Santa Monica Advertising 100

socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. L''Oreal will show ads for dark hair coloring products based on images with brown or black hair.

Technology 147

Technology Slides Santa Monica Help 147

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. shift real time marketing tools online advertising venture capital europe international' SHIFT said it has now raised $14M in funding. READ MORE>>.

Tool 174

Tool Marketing Santa Monica Advertising 174

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. mobilemajority venture capital mobile advertising paedae brand fraud prevention' Prior investors G Capital, Ed Ojdana and others also participated in this funding.

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

socalTECH

JULY 16, 2020

Santa Monica-based MomentFeed , which develops software to help multi-location brands manage their reviews, location listings, and much more, says it has rolled out a new product.

Software Review 154

Software Review Santa Monica Technical Review Pricing 154

socalTECH

AUGUST 24, 2011

Santa Monica-based Joost Media , the video advertising arm of Adconion Media Group, said Wednesday that it has launched a new, interactive pre-roll video product it calls j-Roll. Joost offers up in-video banner advertising and other products. READ MORE>>.

Santa Monica 140

Santa Monica Advertising Media Product 140

socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

Tool 178

Tool CPC Santa Monica Commerce 178

socalTECH

MAY 28, 2015

Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M According to the firm, the funding will go towards expansion into international markets, to strengthen its R&D, and continue development of its products. READ MORE>>.

Funding 100

Funding Santa Monica Advertising Platform 100

socalTECH

NOVEMBER 27, 2018

Santa Monica-based venture investor March Capital is one of the lead investors in a new, video game publishing startup called Nifty Games , in a $3M funding round, announced on Tuesday by Nifty Games. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

Capital 113

Capital Funding Santa Monica Seed Funding 113

socalTECH

JANUARY 20, 2011

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Higgins also has previously been at MSN.

Santa Monica 171

Santa Monica Advertising Content Sites 171

socalTECH

FEBRUARY 5, 2015

Santa Monica-based MGID , which provides native advertising, says its move from New York to Los Angeles earlier this year helped drive "dramatic growth" at the company. mgid native advertising exchange' MGID said it saw a 21.7 MGID said it saw a 21.7 MGID moved to Los Angeles in July. READ MORE>>.

Los Angeles 100

Los Angeles Help Angel Santa Monica 100

socalTECH

JANUARY 20, 2011

Adconian Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Higgins also has previously been at MSN.

Santa Monica 150

Santa Monica Advertising Content Media 150

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. READ MORE>>.

Content 100

Content Redpoint Study Santa Monica 100

socalTECH

OCTOBER 29, 2013

Santa Monica-based Convertro , the developer of marketing analytics software headed by startup veteran Jeff Zwelling, has bolstered its executive talent base today, announcing the hiring of new new VPs. Zwelling is a serial entrepreneur, who sold his last firm, Echosign, to Adobe, and was also the founder of YLighting.

Santa Monica 153

Santa Monica SaaS Advertising Software 153

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. Financial details of the two acquisition was not disclosed. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman.

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Demand Google Media RSS 154

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

socalTECH

SEPTEMBER 17, 2013

DogVacay.com, the fastest-growing, Santa Monica startup, passionate about using technology to build a community where dog lovers can connect with one another to find and provide safe, convenient and affordable services to care for their best friend. Product Marketing Manager , TigerText. Senior IOS/Mobile Engineer , DogVacay.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

socalTECH

MAY 4, 2017

Santa Monica-based MomentFeed , which develops software used by multi-location brands to manage consumer experience interacting with their locations, has enhanced its Paid Media Manager software.

Media 113

Media Snapchat Tool Santa Monica 113

socalTECH

MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. Woodland Hills-based United Online is launching a big push of its newly renamed Memory Lane business.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

FEBRUARY 22, 2018

Santa Monica-based FanAI , a startup that it using artificial intelligence to identify and optimize sponsorship engagement in the eSports world, has raised $2.5M FanAI said the new funds will go to expand product and data science teams, plus for its "client engagement structure." FanAI says it has now raised $4.5M

Artificial Inteligence 113

Artificial Inteligence Santa Monica Venture Capital Tool 113

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. We have now been doing this for almost six years now, in LA and Santa Monica.

Bertelsmann 100

Bertelsmann Advertising Startup Santa Monica 100

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150

Product Entrepreneur Social Media Google 150

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. Donnelley back in 2007.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

MAY 13, 2009

Santa Monica-based Docstoc , the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. Tags: docstoc document sharing advertising. READ MORE>>.

Rustic Canyon 140

Rustic Canyon Santa Monica Advertising News 140