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Interview with Matthias Galica, ShareSquare

socalTECH

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. That's a small sample of some of the externalities we hope we can generate with the network effect. Who uses your service, and why? READ MORE>>.

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Interview with Adam Wicks Walker, Hydra

socalTECH

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

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Interview with Adam Wicks Walter, Hydra

socalTECH

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

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Interview with Andy Steuer, Punchcard

socalTECH

At the time, they were shipping out CD ROMs with 300 albums, album artwork, and three song samples each. One of the things I heard often when doing any marketing, was that although local businesses would get customers from their advertising efforts, the didn't know when they were coming back.

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Interview with Michael Dubin, Dollar Shave Club

socalTECH

After that, I went to a digital marketing for a firm which provided marketing for Sports Illustrated and other big brand advertisers like Gatorade and Nike, driving video views of social video. Dollar Shave Club came to me about two years ago, in December of 2010, when I met my co-founder, who was my friend's fianc's father.

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Interview with Allison Beal and Brian Garrett, StyleSaint

socalTECH

We'd make 500 samples, and about 150 would be picked up by consumers, who became huge evangelists for the brand. They're designing in a glass tower, and pushing that through a traditional wholesale and retail channel, and hoping to create demand from advertising.

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Interview with Lee Essner, AccessDNA

socalTECH

I was the senior guy there, and I ran the registry/gift services, national sales and advertising, and travel services. How did the company come about? Lee Essner: I was involved in the early days with a company called WeddingChannel. That company sold in September of 2006, and I had gotten married in August of 2006. Talk about your round?

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