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ReachLocal Launches Retargeting For SMBs

socalTECH

Woodland Hills-based ReachLocal is looking to make search retargeting -- the targeting of consumers based on their prior Internet history -- available to the SMB market this morning, with the launch of a new product. Cost of the new product was not announced.

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ReachLocal Creates Ad Marketplace

socalTECH

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. Tags: reachlocal online advertising marketplace. READ MORE>>.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

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ReachLocal's Zorik Gordon On Daily Deals

socalTECH

Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. They have the technology suite, which helps us to connect to those partners.

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Interview with Steve Pelletier, FatTail

socalTECH

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). We have hundreds, and hundreds of web sites where their ad inventory is being managed by the product. We've created a patent pending technology called Autobuild.

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sales vs marketing

AeA Los Angeles Council

Judy Key Johnson , former IBM executive and president/COO of Southern California technology companies. Phil Nasser , Managing Partner of Sales Productivity Institute LLC, has specialized in the information technology industry. Advertising, Direct and PR Agency Executives. in Woodland Hills. Directors of Marketing.

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