socalTECH

SEPTEMBER 6, 2012

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like Amazon.com; and the Click-to-Long Play format features links to longer, branded content.

Media 154

Media Slides Social Media Advertising 154

socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

Technology 147

Technology Slides Santa Monica Help 147

socalTECH

SEPTEMBER 30, 2008

Advertising might be number three. Ultimately, I think we've got a pretty deep relationship with our users, and ultimately we want to get our users to pay for things as opposed to just making money from CPM advertising. Most social networking sites have a problem with having lots of pageviews, but advertising that isn't very valuable.

Yammer 133

Yammer Geni Startup Southern California 133

Both Sides of the Table

MAY 15, 2010

Users participate by performing tasks, taking surveys or watching advertiser videos. 11.65mm in Series C – Investors: not announced – likely an inside round; previous investors: Redpoint and JAFCO – Read more: : SEC Registration Form D , peHUB , SoCalTech. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285