socalTECH
SEPTEMBER 6, 2012
Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like Amazon.com; and the Click-to-Long Play format features links to longer, branded content.
socalTECH
JUNE 12, 2014
In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.
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Tech.Co
FEBRUARY 12, 2019
The marketing and advertising industry came in third, and the construction industry came in second. Some recommend including an equal amount of non-alcoholic to alcoholic drinks at every tech event (and advertising as much beforehand). But, there’s a sliding scale for how inappropriate workplace drinking can be.
Both Sides of the Table
MAY 15, 2010
Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.
Both Sides of the Table
JULY 13, 2012
But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Ads are effective. As I said, YOU are the product. Believe me.
Both Sides of the Table
JUNE 12, 2010
Users: More than 280mm monthly users worldwide use its apps or see its advertising. Competitor: Slide. Online DSP (demand-side platform) and ad exchange for display advertisers. -Popular apps include: “SuperWall” and “Likeness” for FaceBook, “Slideshow” and “PhotoFx” for MySpace/Hi5, Friendster, Orkut, Bebo.
Tech Zulu Event
FEBRUARY 19, 2013
Alex Napetschnig added that their unusual but very effective guerilla advertising stunts, ranging from little “homemade“ car-table-slide-action-videos to weekly Klash dare campaigns contributed to a very strong brand for the “not born for boring“ identity. Daring Inspiration. Its inspiration was daring too.
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