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ReachLocal Adds Display Advertising

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Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M READ MORE>>.

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ReachLocal Creates Ad Marketplace

socalTECH

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. Tags: reachlocal online advertising marketplace. READ MORE>>.

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FatTail Raises $3M

socalTECH

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo!

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Interview with Ross Levinsohn, Velocity Interactive Group

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This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. In the dozen years of the Internet, no one has quite figured out buying and selling advertisings, and it's not much better than it was ten years ago.