socalTECH

APRIL 21, 2009

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers.

ReachLocal 113

ReachLocal Woodland Hills Advertising Yahoo 113

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm is backed by $67.9M in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo! Search Marketing also participated in the funding.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We've also got other people coming in as well, people I really respect, like Ted Meisel, who came out of Yahoo and is an investor and advisor.

Advertising 100

Advertising Media Startup Woodland Hills 100