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ReachLocal Creates Ad Marketplace

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Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. READ MORE>>.

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FatTail Raises $3M

socalTECH

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo! Search Marketing also participated in the funding.

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ReachLocal Adds Display Advertising

socalTECH

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund. READ MORE>>.

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Interview with Ross Levinsohn, Velocity Interactive Group

socalTECH

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. billion under management, in a number of funds, and we have been investing for the last year or two out of our existing $300 million fund.