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Perfect Market Names Bizdev VP

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Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs.

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Perfect Market Unveils New Content Monetization Tool

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Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. READ MORE>>.

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Perfect Market Names Chief Strategy Officer

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Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

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Perfect Market Confirms $6M Fundraising

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Altadena-based Perfect Market , which is developing technology to help publishers monetize their long tail content, confirmed today that it has raised $6M in a Series C funding round. According to Perfect Market, the new funding will go to market and deploy its solutions. READ MORE>>. READ MORE>>.

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Interview with Dan Tamkin, Unified Dispatch

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That's the story at Altadena-based Unified Dispatch , which was recently sold to the On-Demand Division of Veolia. Back in 2003 and 2004, we were focused on the international market, and started outsourcing to India and the Philippines for call center services. The firm's CEO, Dan Tamkin , tells us the story. READ MORE>>.

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Interview with Kelly Tompkins, AdventureLink

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Last week, Altadena-based AdventureLink (www.adventurelink.com) announced that it raised a Series A funding round, for the firm's adventure travel reservation network. Their idea was to catch enough consumers to scale, but they didn't understand the cost of acquisition, of finding customers, marketing, and advertising.

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