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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. “ 2020 was a blowout year… People needed an interactive streaming platform that they could spin up quickly that they could launch on their website.”

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Fans.lu Ties With Game Development Organization

socalTECH

Los Angeles-based Fans.lu , a developer of an e-commerce storefront to help game companies sell merchandise such as shirts, hats, posters, and more directly to their gamer fans, said over the weekend that it has partnered with the International Game Developers Association (IGDA). READ MORE>>.

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EA Mobile Targets Amazon's Kindle

socalTECH

Los Angeles-based EA Mobile , the mobile game publishing arm of Electronic Arts, has set its sights on a new platform for its mobile games: Amazon's Kindle. EA Mobile came out of EA's acquisition of Los Angeles based Jamdat in 2005. Tags: electronic arts mobile kindle jamdat. READ MORE>>.

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Gaikai Powers Game Site

socalTECH

Los Angeles-based Gaikai , the cloud-based game streaming service backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners, Limelight Networks and Intel Capital, said Thursday that it is powering a game site, "The Escapist".

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FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

The Los Angeles-based company has steadily expanded its retail and lifestyle empire through subscription boxes, video… and even an augmented reality app. In a statement the company said the new financing would be used to expand FabFitFun membership offerings and consolidate its position as a marketing partner and platform for brands.

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LA-based gaming studio Scopely raises $200 million at a $1.4 billion valuation

TechCrunch LA

The Los Angeles-based mobile game development studio Scopely has become America’s newest unicorn thanks to a $200 million financing which values the company at a whopping $1.4 “Our technology platform is about optimizing free digital experiences for the largest amount of players possible,” Driver says.

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