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KidZui Launches Advertising Platform

socalTECH

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. As part of the launch, the firm said it has hired Bryan Mullen as Chief Revenue Officer. READ MORE>>.

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Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

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Fans.lu Ties With Game Development Organization

socalTECH

is the brainchild of David Padula, Derek Padula, and Dave Delaney, who have created a platform to help developers monetize their games through merchandise sales. David Padula has served at Activision and Paramount Pictures; Derek Padula has worked as a game designer at Electronic Arts, Activision, and Seven Studios. READ MORE>>.

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EA Mobile Targets Amazon's Kindle

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Los Angeles-based EA Mobile , the mobile game publishing arm of Electronic Arts, has set its sights on a new platform for its mobile games: Amazon's Kindle. Tags: electronic arts mobile kindle jamdat. EA Mobile came out of EA's acquisition of Los Angeles based Jamdat in 2005. READ MORE>>.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

. “ 2020 was a blowout year… People needed an interactive streaming platform that they could spin up quickly that they could launch on their website.” Since the launch of monetization tools in May of last year, Evans estimated that the platform has paid out at least $5 million to entertainers who used the service. “We

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Gaikai Powers Game Site

socalTECH

Gaikai said that "The Escapist" will use its platform to stream demos of games like Electronic Arts Dead Space 2 and Mass Effect 2 to game players, with other major video game publishers making their titles available through the site. Financial impact of the win were not disclosed.

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Emergent Game Technologies Scores Win With THQ

socalTECH

Emergent said that THQ will use its Gamebryo and Gamebryo LightSpeed software for internal and external development, across the Xbox 360, PLAYSTATION 3, Ninetendo Wii, and PC platforms. Financial impact of the win was not disclosed. in additional funding in February.

THQ 100