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Moviepilot Sets Up Office In Venice, Hires Two Execs

socalTECH

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks. READ MORE>>.

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Total Immersion Powers New Iron Man 2 App

socalTECH

Los Angeles-based Total Immersion , the developer of augmented reality software, has snagged another win in the entertainment industry with 'Iron Man 2'. The firm said its is providing augmented reality features for a digital promotion around the film, as part of a marketing campaign from LG. LG Ally is LG's first U.S. Android phone.

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Interview with Sara Bordo, NowLive

socalTECH

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What is NowLive all about? READ MORE>>.

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Interview with Matt and Amanda MacNaughton, PromoJam

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For a number of high profile brands, it's by using the software and services of Los Angeles-based PromoJam (www.promojam.com), which just announced a round of funding to accelerate it efforts last week from Golden Seeds and the Band of Angels. We also have a mobile platform, which integrates with Facebook, Twitter, and MySpace.

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Interview with James Citron, Mogreet

socalTECH

This morning, Los Angeles-based Mogreet (www.mogreet.com) announced it had raised a Series B funding round for the firm's mobile greeting services. We caught up with James to hear more about the company, how he managed to get funding even in this economy, and his view on the mobile market. But, there are two things.

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