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OpenX Launches Ad Forecasting System

socalTECH

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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OpenX Selected By Townhall Media

socalTECH

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors.

OpenX 100
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Catalyzing Innovation In Pasadena, with Innovate Pasadena

socalTECH

As much as the idea of "Silicon Beach" wants to represent the whole of the local technology industry in Los Angeles, there are -- as one would expect in such a large metropolitan area -- many different neighborhoods and communities spread across the region, all with their own individual identities, companies, and technology focuses.

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Interview with Evan Rifkin, Burstly

socalTECH

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. That may seem very simple, but those tools are not there today.

Startup 164
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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

Launched in 2007 in Los Angeles by Adam Bernhard and Konstantin Glasmacher. Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). Read more: TechCrunch.