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Catching Up With Joanne Bradford, Demand Media

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Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. But, they could not write, and did not know what to write from the travel perspective.

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Venture Capital Q&A Session

Both Sides of the Table

We also discussed how to deal with pricing in angel rounds and a strategy I advocated in my “social proof&# blog post , which is to price your initial angel round really low and get in the best possible angels as a way to get momentum in the company. Angels have a much lower threshold for returns than do VCs.