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United Online, OpenX Tie On Advertising Technology Deal

socalTECH

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. Financial details of the link were not announced. READ MORE>>.

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United Online's Helfand Departs, Joins Auditude

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Jeremy Helfand , the President of United Online 's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. In addition to its Palo Alto headquarters, Auditude has Los Angeles and New York offices. Auditude develops technology to help companies monetize their online video.

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Southern California Linked IPOs Grow

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which has substantial operations in Westlake Village, Beverly Hills-based RealD , Monrovia-based Green Dot , and Woodland Hills-based ReachLocal. In fact, a recent study released by Ernst & Young found that there were eight companies in Southern California, out of 22 total in California, who were lined up for an IPO in Q4.

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Southern California IPO List Gets A Little Longer

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Other firms currently in registration include Santa Monica-based Demand Media ; San Diego-based Zogenix ; Inphi Corp. which has most of its employees in Westlake Village; Los Angeles-based Gamefly ; City of Industry-based NewEgg ; San Diego-based Fallbrook Technologies ; and Thousand Oaks-basd Nexsan.

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Layoffs Hot Keyword for Second Half of January 2009

SoCal CTO

Last month we Launched Los Angeles Tech and in the announcement we provide the Hot List for the first half of January 2009. This hot list is based on various social signals of what people are writing about, reading, bookmarking, searching, etc. You can go to the Hot List post to see what was hot then. Here's the rest. Here’s how to do it.

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SoCal Racks Up Another Successful IPO

socalTECH

Southern California appears to be on a IPO roll this month, with the pricing of Monrovia-based Green Dot 's IPO last night and expected trading today, following the successful IPO of Beverly Hills-based RealD last Friday.

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Southern California Firms Queue Up For The Public Market

socalTECH

So far, two companies-- Woodland Hills-based ReachLocal , which completed its IPO in May, and Carlsbad-based Maxlinear , which hit the markets in March, have had successful IPOs.