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Anthem, DFJ Frontier Back Janrain

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Two Los Angeles area venture capital firms have re-upped their investments in a provider of identity management software. in its new round of funding, which was led by Emergence Capital Partners. Other investors, aside form Anthem and DFJ Frontier, were RPM Ventures, Tim Draper, and Square 1 Bank.

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Quid Connects With $320M For Private Liquidity Fund

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Santa Monica-based Quid , which offers up a way for private company employees to gain liquidity even before their startups are purchased or have an initial public offering, said on Monday that it has raised $320M in a second fund. Quid's service is an alternative to secondary market sales.

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AdventureLink Buys Competitor, Get Investment

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According to AdventureLink, the all-stock deal also included a new investment from Allegis Capital. Amount of that funding was not released. Denver-based Adventure Central provides a search engine and services for finding adventure travel. AdventureLink is also venture backed by Anthem Venture Partners and The Mail Room Fund.

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AdventureLink Gains Funding

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Los Angeles-based AdventureLink , which operates an online booking system for adventure travel, announced today that it has raised a Series A funding for the firm. The funding came from Anthem Venture Partners and The Mail Room Fund. Amount of the investment was not disclosed. READ MORE>>.

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Zag Round Totals $37.4M

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Santa Monica-based Zag has finally revealed the total invested in its latest, strategic round of funding, saying Thursday that it raised $37.4M. The round came from USAA, and included Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners.

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Zag: 50,000 Cars Sold

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Zag's technology provides a level of customization and detail on "fleet" style, pre-negotiated sales of autos, down to the accessory level; the firm has deals with USAA, Capital One, Overstock.com, AAA groups, and others to provide its service. Painter is the former CEO of CarsDirect.com. READ MORE>>.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

Venture Capital funds: the different between “closed funds&# (which typically have a 10-year time horizon) and “evergreen funds&# which re-invest profits back into the fund. An investment doesn’t guarantee your product will suddenly be on the investor’s price sheet.