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Anthem, DFJ Frontier Back Janrain

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Two Los Angeles area venture capital firms have re-upped their investments in a provider of identity management software. Other investors, aside form Anthem and DFJ Frontier, were RPM Ventures, Tim Draper, and Square 1 Bank. JanRain said it has raised $15.5M in its new round of funding, which was led by Emergence Capital Partners.

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AdventureLink Buys Competitor, Get Investment

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According to AdventureLink, the all-stock deal also included a new investment from Allegis Capital. Denver-based Adventure Central provides a search engine and services for finding adventure travel. AdventureLink is also venture backed by Anthem Venture Partners and The Mail Room Fund. Amount of that funding was not released.

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Quid Connects With $320M For Private Liquidity Fund

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Quid's service is an alternative to secondary market sales. Berman was previously the founder of Beachmint and Samit Varma was previously at Anthem Ventures, and also had a foray into the pizza business. READ MORE>>.

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TrueCar Prices IPO

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TrueCar is venture backed by backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, Peppy Capital Partners, Arcturus Venture Capital, along with others. truecar true buying service scott painter' READ MORE>>.

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Zag Round Totals $37.4M

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Santa Monica-based Zag has finally revealed the total invested in its latest, strategic round of funding, saying Thursday that it raised $37.4M. The round came from USAA, and included Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners.

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Zag Links With USAA, Mercedes-Benz On Promotion

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Santa Monica-based Zag.com , the online automotive buying firm headed by Scott Painter, announced Thursday that the company has reached an agreement with Mercedes-Benz USA to offer an additional $5000 off pricing of new Mercedes-Benz cars to members of USAA, one of the affinity groups using Zag's auto pricing and purchasing services.

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AdventureLink Gains Funding

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The funding came from Anthem Venture Partners and The Mail Room Fund. Amount of the investment was not disclosed. AdventureLink also said today that it is in a partnership with VAX VacationAccess to distribute its service to over 70,000 leisure travel agents in North America. READ MORE>>.

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