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Anthem Ventures Backs Rollick In Series A

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Santa Monica-based Anthem Ventures has made an investment in the Series A funding for affinity buying program Rollick Outdoor , in a Series A funding. Rollick is based in Austin, Texas. READ MORE>>.

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TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company offers up online pricing of news cars as well as powers affiliate car buying programs. million shares of its stock at $9 per share.

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TrueCar Launches New Pricing Tool

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Santa Monica-based TrueCar.com , the online automotive pricing startup headed up by Scott Painter, said Thursday that it has launched a new tool to help new car buyers. TrueCar said that it has launched a Best Local Price tool, which will allow car shoppers to search for the best local deals on a vehicle. READ MORE>>.

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Viewdle Being Acquired By Google, Says Report

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Viewdle , a developer of computer vision technology which is venture backed by Anthem Ventures and Qualcomm, among others, is in the midst of an acquisition by Google , according to reports today. The rumored price for the firm is around $30M. The original report came via Forbes, with followup from TechCrunch. READ MORE>>.

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TrueCar Files For IPO

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Santa Monica-based TrueCar has filed for an IPO, saying Friday that it is looking to raise up to $125M on the NASDAQ Global Select Market as TRUE. TrueCar--which is led by Scott Painter--is backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, and Peppy Capital Partners.

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TrueCar Officially Launches Car Pricing Site

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Santa Monica-based TrueCar has officially launched its new car pricing site today, saying that it is now providing consumers with details on the prices paid for people on cars in their area. Tags: truecar automotive pricing shopping information price. READ MORE>>.

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BeachMint Expands Product Line

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Santa Monica-based BeachMint said Monday that it is expanding its product line via its JewelMint web site, with a new collection of jewelry from designer Richard Chai. READ MORE>>. beachmint ecommerce jewelmint designer jewelry richard chai'

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