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TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 TrueCar is trading on the NASDAQ Global Select Market as TRUE. truecar true buying service scott painter' million shares of its stock at $9 per share.

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TrueCar Launches New Pricing Tool

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Santa Monica-based TrueCar.com , the online automotive pricing startup headed up by Scott Painter, said Thursday that it has launched a new tool to help new car buyers. TrueCar said that it has launched a Best Local Price tool, which will allow car shoppers to search for the best local deals on a vehicle. READ MORE>>.

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TrueCar Officially Launches Car Pricing Site

socalTECH

Santa Monica-based TrueCar has officially launched its new car pricing site today, saying that it is now providing consumers with details on the prices paid for people on cars in their area. Tags: truecar automotive pricing shopping information price. READ MORE>>.

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Zag Spins Out TrueCar

socalTECH

Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars.

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