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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My articles never appeared on Digg so I didn’t focus on it at all. Rebelling is simply a form of snobbery.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. free weekly Infochachkie articles! Decreasing Your Customer Acquisition Costs.

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Innovation and Geography

SoCal CTO

that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions.

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Entreprenuer Network

SoCal CTO

The articles I cited there around finding co-founders suggests that Ben is on the money. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Thats right on the money.