Remove Article Remove Develop Remove Outsource Remove SEM
article thumbnail

Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. Brad Feld, Managing Director, Foundry Group.

Marketing 233
article thumbnail

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

free weekly Infochachkie articles! They also accounted for each paper and were often financially penalized for any papers which were lost , thereby developing strong internal controls. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords.

Web 2.0 222
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

free weekly Infochachkie articles! However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Decreasing Your Customer Acquisition Costs.

Customer 164