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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. Where Stealth is Bad – I do meet entrepreneurs who clearly fall on the other side of spectrum and are totally closed. Be careful about this advice.

Marketing 380
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8 Incubators From Around the Country You Might Not Have Heard of Before

Tech.Co

But in the process of pulling together those articles on the biggest cities, we uncovered some hidden gems and businesses within the ecosystem. Composed of a three-month boot camp , the program aims to help startups build their brand while figuring out the nitty gritty of finance, manufacture, distribution and sales.

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Getting A Software Patent Is Valuable But Frustrating

Startup Professionals Musings

I still generally advise software startups to file a patent as a barrier to entry from competitors and to increase their valuation by investors, but every entrepreneur needs to understand the tradeoffs. The patent application process has become a legal negotiation. Patents can become a commodity for buying and selling.

Patents 53
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

In a world where the economy only heads in one direction (read: 2009-2014) most investors & entrepreneurs forget to pay attention to gross burn. In that article I linked to I outline the difference between gross margin & net margin. Valuation. I wanted to call out special attention to valuation in this debate.

Startup 383
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Many Startups Stumble on International Cultures

Startup Professionals Musings

The international opportunity is large, as I related in an earlier article , but there are some major challenges as well. Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Local laws prevail.

Startup 90
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International Cultures are Key Business Challenges

Startup Professionals Musings

The opportunity is large, as I related in an earlier article , but there are some major challenges as well. As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. Thus, we did not translate the product and sales remained at an insignificant level.