Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. And if there is a term for that which helps entrepreneurs stay focused on these good and true objectives then I’m all for it.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Underbelly.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. That’s fine if entrepreneurs are your target market.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

JULY 23, 2012

This article originally appeared on Forbes HERE. Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

InfoChachkie

DECEMBER 2, 2009

free weekly Infochachkie articles! As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164

Customer Custom Advertising SEM 164