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Most people totally advise against stealth. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. And they’re reading your press articles and thinking, “shit, they have everything figured out.&#
Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. Well, there are a number of technical reasons for applications suffering performance issues. Meanwhile, Amazon famously claimed 1% fewer sales for each additional 100ms of latency.
The international opportunity is large, as I related in an earlier article , but there are some major challenges as well. Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Local laws prevail.
But in the process of pulling together those articles on the biggest cities, we uncovered some hidden gems and businesses within the ecosystem. Composed of a three-month boot camp , the program aims to help startups build their brand while figuring out the nitty gritty of finance, manufacture, distribution and sales.
The opportunity is large, as I related in an earlier article , but there are some major challenges as well. As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. Thus, we did not translate the product and sales remained at an insignificant level.
I still generally advise software startups to file a patent as a barrier to entry from competitors and to increase their valuation by investors, but every entrepreneur needs to understand the tradeoffs. The patent application process has become a legal negotiation. Patents can become a commodity for buying and selling.
In that article I linked to I outline the difference between gross margin & net margin. Gross margin (GM) is the amount of profit you make per sale of your product or service taking into account your total costs of selling that product or service. Valuation. I wanted to call out special attention to valuation in this debate.
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