Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. My articles never appeared on Digg so I didn’t focus on it at all.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). We all know that much of early-stage technology startup success comes from execution and often what you’re working on today will be rolled out more seriously over the next several months.
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Both Sides of the Table
NOVEMBER 22, 2009
I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. In-Stream rewards the content producer, Contextual just the technology provider – The funny thing about contextual search like that in Google is that it benefits the tech company and NOT the content producer at all.
InfoChachkie
OCTOBER 13, 2009
free weekly Infochachkie articles! Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. . Through Rain, Sleet, Or Snow.
Both Sides of the Table
MARCH 1, 2011
This article originally appeared on TechCrunch. You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass.
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