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Influential Raises $5M For Influencer Marketing

socalTECH

Beverly Hills-based Influential , a developer of influencer marketing software, has raised $5M in a Series A funding, according to the company. The company says it has now raised a total of $9M. The company says its clients include Hershey's, Coca-Cola Company, NBC Universal, Nestle, General Mills and Sony Pictures. READ MORE>>.

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Influential Names New CFO, COO

socalTECH

Los Angeles-based influencer marketing software developer Influential says it has named Michael Lin as its new dual CFO and COO. Lin was previously CFO at Mavenlink and Cake, and also served at Gehry Technologies and Fast Search and Transfer. READ MORE>>.

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Donut Media's Matt Levin On Creating A New Car Enthusiast Brand

socalTECH

We saw a huge gap in this market in terms of car content, and took a young, fresh, and different look at what it is to be a car enthusiast. Matt Levin: Youtube and Facebook Video are definitely the primary channels for us, but people also follow us on Instagram and Snapchat. How did you start the company? Youtube, Facebook Video?

Media 177
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Interview with Derek Norton, Watertower Ventures

socalTECH

What I am trying to provide to entrepreneurs, and what I am trying to position and market this to for the entire community, and what eventually delivers on what we've done with our advisory business, is to apply all of our corporate relationships, across tech, media, and Internet companies. Where are you planning making investments?

Invest 145
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The Snap IPO Happened. What Next LA?

Both Sides of the Table

It’s hard to remember that in 2012 it was still hard for LA VCs to persuade investors into funds that LA was a viable market for great venture capital funds or convince many VCs that LA was a market worth investing dollars into startups. but we also helped launch the entire aerospace industry with Hughes Aircraft and others.

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The Coming Shift in Enterprise Software

Both Sides of the Table

For six years before that he was at Siebel who was the market leader in CRM before Salesforce, and he has both a masters in product design from Stanford and an MBA. I am often quoted as saying “70% of my investment decision is the people and 30% is the market” and there is a reason. Think about Snapchat. Why Invest?

Software 105