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Hydra Rolls Out Campaign Tracking Software

socalTECH

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. Tags: hydra online advertising fraud prevention network. The firm said the new software, HN 2.0, READ MORE>>.

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Hydra Snags Exec From LowerMyBills

socalTECH

Beverly Hills-based Hydra , a pay-for-performance advertising network, said yesterday that it has named Josh Eldrige as the firm's Director of Display Media. Eldrige joins the firm from LowerMyBills.com, where he was Marketing Director. Eldrige has also served at CarParts Technologies, L. READ MORE>>.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. Tags: hydra media advertising network. How does the firm hope to attract more large brand advertisers?

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Mike Jones On Science Inc.'s First Firms

socalTECH

The idea, is how do we facilitate marketplaces which take under-monetized inventory and fragmented markets, and consolidate them? They were a group of really great young guys out of Beverly Hills, who understand how to build a brand, and figured out how to do it very quickly, and manufacture for a very low price.

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Interview with Adam Wicks Walker, Hydra

socalTECH

One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network. The online advertising world is full of ad networks, so we had Adam Wicks Walker, Chief Strategy Officer at Hydra, tell us where they fit into the market. Adam Wicks Walker: It's a broad field these days.

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Interview with Adam Wicks Walter, Hydra

socalTECH

One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network. The online advertising world is full of ad networks, so we had Adam Wicks Walker, Chief Strategy Officer at Hydra, tell us where they fit into the market. Adam Wicks Walker: It's a broad field these days.

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Why Technology is Driving More Urban Renewal

Both Sides of the Table

I see it first hand in Los Angeles where given the growth of YouTube networks the worlds of art & technology are colliding. I’ve been meeting with LPs (those who invest in VC funds) over the past year and discussing trends I see in the market and where I think we need to be as a firm to be near to and meet the needs of our customers.