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LA-based Boulevard raises $27 million for its spa management software

TechCrunch LA

Founded four years ago by Matt Danna and Sean Stavropoulos, Boulevard was inspired by Stavropoulos’ inability to book a haircut and Danna’s hunch that the inability of salons and spas to cater to customers like the busy programmer could be indicative of a bigger problem. billion transaction by Vista Equity Partners.

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Postmates is launching a new retail delivery feature as brick and mortar stores face 14% drop in sales

TechCrunch LA

Shops available to willing Los Angeles customers to cover everything from home goods, cosmetics, and clothes to even vinyl records. Buckley said the company decided to launch its efforts in Los Angeles, because it was a market where Postmates had a good penetration of delivery workers and big market. earlier this month.

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Hydra Snags Exec From LowerMyBills

socalTECH

Beverly Hills-based Hydra , a pay-for-performance advertising network, said yesterday that it has named Josh Eldrige as the firm's Director of Display Media. Eldrige joins the firm from LowerMyBills.com, where he was Marketing Director. Eldrige has also served at CarParts Technologies, L. READ MORE>>.

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Hydra Rolls Out Campaign Tracking Software

socalTECH

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. The new software is a part of the firm's push to increase the quality of leads in its network, as it looks to move up in the CPA market.

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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Do users buy or rent these?

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BloomNation's Goal To Empower Your Local Florist, And Improve Flower Delivery

socalTECH

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. We partner with them, and give them tools to help their business.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. According to Wylie, the buyout of Hydra by Hydra Group also puts the firm's legal battles behind it. READ MORE>>.