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Hydra Launches Ad Tracking Software

socalTECH

Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prevent fraud and the promotion of campaigns in unauthorized channels.

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MySpace Debuts New Site, Logo Plans

socalTECH

Beverly Hills-based MySpace , the online social networking site, is set to debut a new new site design and logo, the firm said late last night. As part of the redesign, MySpace has changed over its logo, and will center its web site on "bubbling up" fresh content of interest to users.

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Why Technology is Driving More Urban Renewal

Both Sides of the Table

And costume & set designers. GRP’s offices are near Beverly Hills. It’s becoming harder to distinguish tech companies from media companies. Many “tech companies” now have green screens. And make-up artists. And sound engineers. And post production. And writers! And even … yes … actors.

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BloomNation's Goal To Empower Your Local Florist, And Improve Flower Delivery

socalTECH

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. It''s sort of an Etsy for flowers. They have to pay for placement.

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Does a VCs Culture Really Matter? The Upfront Story

Both Sides of the Table

Historically we were near Beverly Hills in Los Angeles and throughout the 1990s and early 2000s this was fine since there was not strong locus in LA with some great deals in Pasadena, downtown, San Fernando Valley as well as on the Westside in Santa Monica. We also believe it’s important to be strong pillars of our community.

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Interview with Zac Brandenberg, Meteor Games

socalTECH

A few weeks ago, Beverly Hills-based Meteor Games , the latest startup from the founders of NeoPets, announced that it had hired Zac Brandenberg as its CEO. Zac Brandenberg: Meteor Games is a game design studio, focused on casual social games. Zac, thanks for sitting down with us today. What's the story behind Meteor Games?

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Tech and Entertainment Have a Home in Silicon Beach

Tech Zulu Event

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. The real estate impact of this activity can probably be traced to the 2011 arrival of Google in the Frank Gehry-designed “binoculars” building on Main Street in Santa Monica.