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Influential Raises $5M For Influencer Marketing

socalTECH

Beverly Hills-based Influential , a developer of influencer marketing software, has raised $5M in a Series A funding, according to the company. The company says it has now raised a total of $9M. The company says its clients include Hershey's, Coca-Cola Company, NBC Universal, Nestle, General Mills and Sony Pictures.

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Flywheel Expands Across LA

socalTECH

Mobile taxi summoning app developer Flywheel is expanding its coverage area in Los Angeles today, saying that it will now provide coverage in Beverly Hills, West Hollywood, and Culver City as well as the Westside and the South Bay.

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Hydra Rolls Out Campaign Tracking Software

socalTECH

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. The firm said the new software, HN 2.0, The firm said the new software, HN 2.0, Hydra's HN 2.0

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Southern Californian, US Entrepreneurs Visit 10 Downing Street

socalTECH

Connell spoke about the many pro-foreign-enterprise initiatives the Cameron government has passed and Van der Kleij fielded questions and feedback on topics ranging from Patent Law to secondary markets. Patent Box ," a new preferential tax regime on patents being considered by the UK government, was a topic of considerable discussion.

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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. It turns out, the size of the spa market is double the size of the global taxi market, and the market dynamics and unit economies of this are incredible.

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What I Learned In 2015: Jeb Spencer, TVC Capital

socalTECH

Today, we have the thoughts of Jeb Spencer of TVC Capital (www.tvccapital.com), a software focused growth equity fund which just raised a new fund, and has had some great success in the market. TVC Capital has also been a big supporter of socaltech over the years. What was the biggest news for you or your firm this year?

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Interview with Skyler Lucci, HeyTutor

socalTECH

However, being that I started a tutoring agency when I was 18, Beverly Hills Academics, I was able to understand the logistics on how to operate hyper-locally from the beginning, so HeyTutor could spend money on developing a platform where we knew exactly what we were doing. Customer acquisition costs can be as much as $200 an hour.

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