Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
This cost model is the most like traditional newspaper and television advertising, where advertisers pay for each ad appearance or page-view (impression) on a search result page, even if the user pays no attention. Cost per click (CPC). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.
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