CPC, Organic Search and SEM - Southern California Tech Central

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.

Advertising

Advertising Invest RSS CPC

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

This cost model is the most like traditional newspaper and television advertising, where advertisers pay for each ad appearance or page-view (impression) on a search result page, even if the user pays no attention. Cost per click (CPC). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

Paid Search

Paid Search PPC Organization SEO

Advertising Wants to be Measurable – An Investment Thesis

Startups Stick with Organic vs Paid Search Results

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