enchantment 
InfoChachkie
APRIL 25, 2011
As I noted in Why Most Business Books (Still) Suck , I am generally not a fan of business books. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. The short version of my review is: “Enchanting?
Startup Professionals Musings
JUNE 16, 2023
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.
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Startup Professionals Musings
SEPTEMBER 19, 2020
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.
Startup Professionals Musings
MARCH 14, 2011
Guy Kawasaki, in his new book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Refresh it often.
Startup Professionals Musings
OCTOBER 30, 2016
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.
Startup Professionals Musings
NOVEMBER 28, 2018
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.
Startup Professionals Musings
MARCH 19, 2013
Guy Kawasaki, in his book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Refresh it often.
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