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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. One company that I previously wrote about trying to change this industry is, Solve Media , (I am not an investor) has created an interesting ad unit designed to drive up brand “engagement&# and recall. Holy Shiitake !

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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

It will be a follow on from my “App is Crap” or “Web Second, Mobile First” blog posts but in short, video, updated, digestible formats. It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. The starting screen every time is the camera. This is the dog whistle. It’s worth pondering.

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