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The Future of Advertising will be Integrated

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. One company that I previously wrote about trying to change this industry is, Solve Media , (I am not an investor) has created an interesting ad unit designed to drive up brand “engagement&# and recall. Holy Shiitake !

Advertising 352
Advertising Media Social Media Screening 352
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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

MARCH 11, 2016

It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. The starting screen every time is the camera. It’s the frequency designed to keep old people out and keep the product cool and hip for young people. Look at the top of your screen in the middle and you’ll see the Snapchat ghost.

Snapchat 150
Snapchat Screening Venture Capital Guide 150
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