Remove Buzzfeed Remove Design Remove Marketing Remove Screening
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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. I guess from there we had nowhere to go but down. Holy Shiitake !

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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. The starting screen every time is the camera. It’s the frequency designed to keep old people out and keep the product cool and hip for young people. Look at the top of your screen in the middle and you’ll see the Snapchat ghost.

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