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Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. Why Would Shopify Expand into Affiliate Marketing? How Will Shopify Affiliate Marketing Work?

Marketing 179
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. I guess from there we had nowhere to go but down. Holy Shiitake !

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AllSay: Using Mobile Apps To Engage Users With Decisions, with Geoff Campbell

socalTECH

One thing with AllSay, is it looke like Buzzfeed did in the early days. Editors use Buzzfeed and read the news, to find proposals and decisions, and use the news as a source. Most tools, such as e-mail, Facebook, and Twitter, are not designed for that. Geoff Campbell: That''s a great question. We''d like to change that.

Mobile 100
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How to Kick Start Your Community’s Startup Scene

Both Sides of the Table

TrueCar, an LA-based company, sells more cars now than any physical dealer in the country and recently went public and has a $1 billion market cap. Cincinnati has had the accelerator The Brandery for several years, which caters to the great strengths of design and brand management that are dominant in this city. Mavens & Marketing.

Startup 390
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Assignmint: Freelance Work Available | Founder Interview, The Future of Journalism & The LA Startup Scene

Tech Zulu Event

We expect to be a huge growth market. Design, photography, tech, any sort of media broadcast, any kind of contracted workforce, we expect to be there and help. Daily newspapers and some markets are going only two or three times weekly now. LA is an editorial-heavy market for startups. A lot of print media are dying out.

Journal 90
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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. It’s the frequency designed to keep old people out and keep the product cool and hip for young people. Snapchat’s navigation is through “swiping” but they leave breadcrumb clues of how to navigate that also work by clicking (for novices).

Snapchat 150