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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

It will be a follow on from my “App is Crap” or “Web Second, Mobile First” blog posts but in short, video, updated, digestible formats. The fourth part is “ discover ” and this is the professional media part of Snapchat that you barely knew existed but your younger peers certainly know about.

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