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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content. I know, I know.

Media 288
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The New Twitter | TV, Music and Blogs

Tech Zulu Event

Twitter continues to move into new directions of social media, broadening its offerings. If you have ever played with WatchWith , GetGlue or Viggle or any of the other multitude of upcoming Second Screen apps that sync with Twitter, you already know what it is like to watch and tweet at the same time. Twitter and Blogs.

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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. So this was definitely an introduction I was going to take. They also had much experience before that.

Funding 373
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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. When many of us advisors / investors did our first startups there were very few purely tech media outlets. That used to be the standard. ” Why?

Startup 355