The Future of Advertising will be Integrated
Both Sides of the Table
APRIL 30, 2011
And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Ask anybody if they like product placements in movies or TV and they’ll resoundingly tell you “no but marketers know better, which is why the celebrity endorsement industry is a $50 billion industry. Holy Shiitake !
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