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The Future of Advertising will be Integrated

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And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Ask anybody if they like product placements in movies or TV and they’ll resoundingly tell you “no&# but marketers know better, which is why the celebrity endorsement industry is a $50 billion industry. Holy Shiitake !

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Snapchat 101 for VCs and Old Folks

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Let me just put this more clearly for you up front – the vast majority of the Internet is used for porn so every product has this use but you probably just don’t know about it: YouTube, Tumblr, Facebook, FaceTime, Skype and of course be very careful on Google Search without “safe mode” on.

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